IPhone receives all the attention and the lion percentage of the paid app economic system in keeping with industry observers. However, it is the iPod Touch this is the workhorse in delivering the sheer numbers that force the 2 billion+ app downloads. For entrepreneurs looking for to increase their logo targeting a teenager-male-style-gadgets-social target market within the app financial system, iPod Touch users constitute the primary candy spot.
Let’s take a step lower back for a moment pikashow and get the lay of the unit volume land. IPod Touch represents approx. 40% (22.3M*) of the global OSX mounted base as of Q3 2009. In specific, iPod Touch has performed specially properly in North America and the UK and proportionally continues to represent a larger install base than the worldwide figures and coincidentally come in at the same stage; approx. 46% (15.5M) and 46% (1.9M) of these respective markets.
Note: Apple does no longer release iPod Touch international or regional figures. However based totally on sure publicly available assets it’s miles how to make stone in little alchemy feasible to reasonably estimate.
The rise in downloads maintains to scale with the ultra-modern figures coming in at 10.Five million apps according to day. But here is the actual kicker. For every 1 app downloaded by an iPhone person; 1.8 apps are downloaded by means of an iPod Touch person, in keeping with Admob. Almost double. This translates to iPod Touch eating 54% (146M) of all apps globally and 12M in the UK inside the month of September 2009. Given that iPhone extent is accelerating and iPod Touch is expected to grow inside a stagnant overall iPod market, a crossover factor is expected later this yr. Nonetheless, the iPod Touch segment remains a key demographic versus the flash of its dual brother.
As a audience how are iPod Touch customers uniquely described as opposed to iPhone users? According to comScore and Flurry Analytics they’ve;
Lots of teen angst. 69% are among 13-24 years and are in the main characterised as teen centric
Less cash. Only 66% have at least 25K annual profits
Zeal for fashion and managed wordpress hosting convesio devices. More probable to be inside the market for cell, clothes, TV’s and different client electronics
Voraciously share their lives. Made up of heavy MySpace, Facebook and SMS customers
Of course, one factor both devices have in commonplace is machismo, depending on which industry record you read they may be 65-70%+ male.
Here is the slap inside the face. IPod Touch customers have an insatiable appetite to download the modern day vibrant new issue; however the tendency is to use it as soon as and chuck it. According to Pinch Media, only 20-30% of users return after first use. Laughably this plummets to approx. 1% of users that hold with the product after 70-90 days. Indeed, Flurry with a far large pattern indicates that during North American and the United Kingdom the retention degree is 12%. They outline this as someone who has downloaded an app sooner or later in the past and has used the app within the beyond seven (7) days. Neither Pinch or Flurry destroy it down by means of tool kind, but given the trigger satisfied nature of iPod Touch users, I might propose they undergo the brunt of the responsibility for these varieties of stats shooting up.
So, in case you are a marketer wanting to goal this teen-male-style-devices-social target audience, what to do. I could advise you either create a first-rate engaging app or explicitly layout a throw-away app. Don’t bother with the in-among. The app kind ought to issue into your choice-making method as in line with Flurry, categories like track, fitness & fitness and information have a tendency have higher retention levels. In evaluation categories like way of life and predictably enjoyment have lower degrees.
Often the first-class advertising and marketing is sincerely embracing consumer behaviour and not trying to get all fancy pants to your target market. Design for “use as soon as & unload”, supply a first rate one-off “pop” of software that reinforces the logo. The bonus right here is probable to be a quicker and less expensive rollout based on a easier idea attention process.